Portfolio | Tradeshow

Intel
Comdex Tokyo, Japan- 30'x60'

Intel launches it's successful Intel Inside campaign. Dual corner reception desks greeted visitors and 14 demonstration stations assured a personal, hands-on experience. A dynamic metal globe at the central reception desk and hanging processor chips elude the energy of the campaign. Our concept to display the corporate logo and neutral exterior finishes with rich color treatments inside the theater was lost somewhere in translation.